Currently using a service to handle your pay-per-click efforts?

• We can show you how to take control of your campaigns and save you money in the process. No more monthly fees for campaign management when you can learn to do it yourself, spending 2 to 3 hours a week managing your own campaigns. It's easy to learn how to do.
  
  Additionally, you'll get better results because you'll learn how to focus your campaigns on specific factors that are relevant to your school.
  
  If you have more questions, or would like to set up an appointment to discuss how eVibrant can help you save money and generate more online prospects, you can send us an email at:
  sales@evibrant.com

What Schools are Saying

• "eVibrant's Pay-Per-Click training was great. I would recommend it to anyone looking to get started with Google's AdWords. Their instruction was simple and easy to understand. More importantly, they walked us through creating an account and gave us keywords that are relevant to our school."
  
  -Maina K. Howard
  Director, Community Development
  The Renaissance School

Why Search Engine Marketing?

Because that's where your prospects are! Recent studies about people who are online show that the people you are trying to reach are using search engines, like Google, Yahoo! and Bing. Here are just a few quick statistics:

> 85% of people between the ages of 30 - 49 are online.
> 91% of people with a college degree are online.
> 95% of people who earn $70,000 or more are online.
> 91% of those who are online use search engines to research a product or service.
> 45% of Internet users use a search engine to to research an educational opportunity.

The people who use search engines are educated - and value education. They have above average incomes, so they have the ability to pay. More importantly, they are actively looking for information about educational opportunities.

In addition, search engines allow you to geo-target where your ads are served. This means that you are only reaching the prospects in the areas from which your school draws its students. Or, you can target new areas which are currently not serving. Either way, you are not "wasting" ads on prospects who are not relevant.

SCHEDULE AND APPOINTMENT

You Get What You Pay For

Search engines work on a pay-per-click bidding system. Which simply means you only pay for ads when someone clicks on them. This prevents you from paying for ads served to irrelevant users. People who click on your ads are interested in learning more about your school, making them the most highly relevant group of potential prospects you can reach. This is one of many reasons why search engine advertising is the most measurable form of advertising a school can utilize.

Search engine marketing is much more cost-effective than print ads or direct mail pieces because it is targeted and easier to measure. And with declining readership of magazines and newspapers, along with the downward spiral of direct mail response rates, using search engines to promote your school helps you get more results for your marketing dollar than other tactics you may try to use.

Reaching Prospects When They're Interested

Timing is everything. When you send out a direct mail piece or purchase a print ad, you're hoping that you're catching potential prospects at the right time. However, with search engine marketing, you are reaching people when they are searching for information. Your timing couldn't be more perfect.

Results

Search engine marketing gets results. You get highly targeted prospects at a time when they are most interested in educational opportunities. It is more effective than other forms of marketing and it's easier to measure your success. The bottom line is you'll have more success with your recruitment efforts while spending less to reach new prospects. A must for all schools during these tough economic times.

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To learn more, please feel free to give us a call at 813.422.3747.