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Unlocking Google's Power

100,000s of people are searching for private schools each month. Are they finding you?

When: Thursday, February 23, 2012
Time: 2:00 PM EDT
Price: $99

With so many people using Google and other search engines to start the process of looking for information on private schools, it's important to understand how Google works. Do you know the difference between paid listings and organic listings. Wondering why your school doesn't show up on the "map" when you search for your school? We'll cover how to use Google Places and the best ways to use Google AdWords, as well as how to make your website more search engine friendly.

This 60-minute webinar (45 minutes of presentation and 15 minutes of Q&A) will cover how people are using Google to research private school opportunities. With society changing and how we access information, it is vital to know which search tactics work for private schools. We'll take an indepth look at the advantages and disadvantages of using search marketing, helping educate you about how not to be invisible to those searching for private schools in your geographic area.

Here are a few of the issues we’ll address:

> The difference between paid and organic listings
> Basic tips to help make your site more search engine friendly
> How to track the success of AdWords campaigns
> Are other search engines besides Google worth using?
> Common Google AdWords misconceptions and mistakes
> How search engine marketing measures up against other marketing tactics like direct mail and print ads
> How you can use search engine marketing to get more inbound phone calls
> Is search engine marketing worth the effort?
> What is Google Places and how do I get my school on the map?

Plus much, much more!

No longer do you have to be intimidated by using Google or other search engines. With the help of this webinar, you can learn what’s important to you and your recruiting efforts.

Now you can get the complete lowdown on how to utilize Google in your marketing and recruiting efforts for only $99! Don’t wait. Register today and learn the ins and outs of search engine marketing from the experts.

REGISTER

To learn more about the leader for this Webinar CLICK HERE