Why Do Schools Need To Use Google?

  • Because that's where the student prospects are!
    Searches for private schools increase monthly. More and more people use search engines like Google to find information on private schools in specific geographic areas. It makes sense for private to use search engines to make sure these people find their school when they search.

    Marketing on search engines is The most cost effective marketing tactic that schools can use to reach prospective students. The people you reach on search engines are people that are actively seeking information about educaitonal opportunities. You are reaching them at the most important time in their decision making process. They are the most relevant leads you can find.

    In addition, search engine marketing is the most trackable form of marketing a school can use. Tracking how effective each particular keyword is in bringing in new prospects that turn into new enrollees is easy to do with search engine marketing. This helps you to spend your marketing dollars more effectively.

    Schools across the country are turning to Google and other search engines to improve their marketing efforts. Isn't it time your school started using this effective tactic to reach new student prospects?

    Call or email today to learn how you can get started!

eVibrant's Google AdWords Campaign Management

eVibrant provides schools with campaign managment for Google's AdWords. Our service allows schools to reach more student prospects in a way that is much more efficient than other marketing tactics. We target new student prospects who are searching for private schools on Google and other search engines. These prospects are people who are actively looking for information on private schools, which makes them ideal candidates for schools to target for recruiting and admissions.
Our service not only manages Google AdWords campaigns for a school but also shows schools how to effectively collect the information of the people who are performing searches and helps the number of inbound calls to the school. We also provide "Best Practices Guides" to show schools methods for following up on prospective students that have proven to be effective for other private schools.

The bottom line is that you'll get more phone calls and reach more student prospects at a cost that is much less than other marketing tactics that you may be using.

The eVibrant Difference

eVibrant is unlike any other PPC management firm. By being much leaner than most firms we are able to keep our costs low and reduce our fees to schools.

In addition, our knowledge and experience working with Google’s geo-targeting features enable us to help schools who are looking for students on a local or regional basis. Utilizing local search techniques, we help schools target new student prospects more efficiently, improving their ROI on their advertising costs.

Our team is Google Certified and has years of experience in creating successful campaigns. Additionally, our focus on private schools has enabled us to find what works best for recruiting new students. By utilizing our in-depth knowledge of local search, we can help schools get the most out of their online campaigns. That means more students. At a cost that is much less than what schools typically spend on magazine ads, newspaper ads and direct mail pieces.

Click-to-Call

Our proven success in working with Google’s click-to-call feature makes us the ideal organization for helping private schools reach potential students who are utilizing their iPhones, iPads and smartphones to do research on schools. Studies have shown that the number of people using their mobile devices to search for products and services is increasing dramatically on a monthly basis. Being able to reach those people effectively becomes more of a priority every day.

The eVibrant Process

We provide Google AdWords Campaign Management Services for private schools using our expertise in local and regional search marketing. We set up campaigns in Google, along with Yahoo! and Bing (if the school wishes), following the process below.

1. Initial Meeting Our services include an Initial Meeting with each school to define individual obtainable goals for each school. This is an important aspect of setting up a Google AdWords campaign properly.

2. Landing Page Recommendations An important aspect of any good Google AdWords campaign is the landing page on which the potential traffic is sent. Before launching any campaign we will review a school's desired landing page and recommend any adjustments to that page that may help the school have more success with their campaign.

3. Campaign Set Up We will set up each campaign according the needs of the school. This will include ad creation, specific keyword loading that have proven to be effective for private schools, budget allocation, geo-targeting, delivery frequency, click-to-call set up and any other requirements to get the campaign launched. We will also set up Google’s conversion tracking (using defined goals from Initial Meeting), along with linking to Google Analytics.

4. Campaign Management eVibrant will maintain and update the campaign on a daily basis. We will tweak the campaign when necessary to help it achieve the school’s budget and goal objectives. This will include manipulating the campaign to achieve the largest number of conversions while minimizing the school’s overall spend. eVibrant will also continue to research and test new keywords and ads to optimize the performance of the campaign.

5. Reporting We will send out monthly reports on the account’s activity, including conversion and goal data when applicable. These reports will be sent directly to the school and will include information on click-through rates on ads and keywords, impressions, clicks and individual keyword spend, along with overall budget activity.

6. Best Practice Guides eVibrant also gives each school their "Best Practice Guides," which are methods that have proven to be beneficial for schools when following up with the prospects they generate through their online search campaigns. These include messaging and timelines that have worked for other private schools.

To get a free consultation and to see if these services is right for you and your school, feel free to give us a call at 813.422.3747.

Or, send us an email at: sales@evibrant.com

"I learned more about how to improve our admissions processes in 1 hour than I have in 8 years of attending conferences."